SOLUTIONS
ABOUT OUR SERVICES
MULTI-PLATFORM STRATEGY
Following a detailed analysis of your existing marketing strategies, we start a process that enables us to construct a powerful, multi-platform foundation for your campaign. We start with assessing the competitive landscape, analyze positioning and messaging, and acquire a complete understanding of your target audiences. This work crafts our strategic approach moving forward, enabling us to make informed and actionable decisions around impactful executions, from channel-mix to budget allocation, with the goal of accelerating both short and long-term business growth for your brand or campaign.
YOUR DEDICATED TEAM
Your dedicated teams are relentlessly focused on driving sustainable and scalable performance across all digital platforms. Through real-time analysis of campaign data and KPI performance, coupled with meticulous and highly detailed reporting, we ensure that campaign goals are both achieved and exceeded.
REPORTING
As marketers, we always want to know actual, measurable return on our allocated dollars. To achieve real-time and ongoing optimizations, our reporting tools monitor, report, and visualize a wide array of performance data in a way that is thorough, easy-to-grasp and immediately actionable; giving you the data to make informed decisions.
DIGITAL ATTRIBUTION
We work hard to connect marketing spend to actual sales and provide clear insights into campaign performance, ensuring that you’re reaching consumers at the right time with the correct message. To track audiences across all platforms, we utilize universal conversion pixels which gives us the ability to know when and where audiences are engaging. Conversions start collecting data when prospects visit certain web pages, participate in custom marketing campaigns, view impressions of certain ads or move through the entire sales funnel.
DATA
To increase performance across each campaign, we analyze and aggregate vast amounts of highly granular data and map these learnings to powerful cross-channel targeting executions. From first party client data to third party partners, data is the lifeline of campaign performance. This process is constant and is one that molds current and future strategies, driving tactical optimizations throughout the entirety of the campaign. By using these data learning to our benefit, we can evolve how we measure campaign performance which in turn dramatically improves our approach to optimize current and future performances for each campaign.
BRAND SAFETY
As a marketer, you want to focus on great marketing, and the last problem you want on your plate is media fraud. With the rise of fake traffic and click farms, it’s imperative that your digital campaigns utilize brand safety precautions to minimize these threats to your campaign. All 360 Digital Trade campaigns leverage third party brand safety segments including: DoubleVerify, comScore Content Activation, GrapeShot, Peer39 and Moat. These segments evaluate the context of a page before an ad is purchased or placed, giving brands control over the environments they want to avoid, as well as the ability to optimize toward the ideal environments for their message in the future.